Football supporters attending Hull City’s first match of the Premier League season will be watching the action in a new-look KCOM Stadium, with signage and branding that reflects its recent name change.
The rebranding of the stadium has been completed in time for the Tigers’ clash with champions Leicester City, with signage both outside and within the stadium updated in keeping with the new name and sponsor KCOM’s new brand.
It includes two prominent tower banners on the outside of the stadium that feature Hull City legend Raich Carter and Hull FC hero Johnny Whiteley. KCOM consulted with the clubs and with supporters’ associations to determine which past greats should appear on the banners.
Commenting on fans’ choice of him to represent Hull FC’s heritage, Johnny Whiteley said: “My priority is always Hull Football Club and I’m very proud to be part of the club. It’s an honour to be an ambassador for the club still after all these years and still play my small part in what I believe is going to be a very bright future under Adam, Lee and the team on and off the field.
“I’m privileged to have had such a long association with the club, Hull Football Club is my life and to see my picture up on the stadium is an honour and very humbling."
A KCOM spokeswoman said: “We’re delighted with the stadium’s new look overall, and the updated tower banners look fantastic. Six of them feature Hull City and Hull FC fans but we wanted to use two of them to showcase former players that are particularly close to fans’ hearts.”
KCOM has made donations to the Tigers’ Trust and to the Hull FC Community Foundation in recognition of the role the clubs’ supporters have played in bringing the new stadium branding to life.